Elevate Highlights

William Law
5 min readSep 28, 2019
Elevate Business Track with Marcus Buckingham, author of Nine Lies About Work

“ There has to be a way to redirect employee’s driving ambition and to channel it more productively. There is. Create heroes in every role. Make every role, performed at excellence, a respected profession.”
- Marcus Buckingham

To have everyone “perform at excellence”, the roles have to be unique/different. As a high school student, the education system does a very bad job of making every one unique 👎🏻. Talent and interests are filtered out simply by how the education system is designed.

As someone who was very academic-oriented, I never thought I would have an opportunity to meet some of the best leader’s and innovators in Toronto! To me, I always thought the process of attending events like Elevate followed a journey like this:

Post-secondary → get a job → do something cool → get your boss to like you → sends you to cool events

But, after my six days at this conference, I realized there are no limitations 📈. You don’t have to be in university, you don’t have to run a successful startup, you don’t have to have a prestigious job. You just have to be willing to learn and engage with others.

Getting to this realization takes a lot of mental effort and motivation. Part of accelerating this is to surround yourself with others that have the same drive. That want to accomplish big things. This forces you to push yourself or you’ll get the feeling of falling behind.

My experience at Elevate has taught me to be uncomfortable, avoid being transactional, and understanding that it’s a journey.

These takeaways might seem cliche, but in practice, it goes a long way.

1️⃣ You have to not care to do it.

What exactly do I mean?

What I’m trying to say is to be uncomfortable. By being uncomfortable, you’re not caring what other’s have to say/think about you, and instead, you’re carrying on with your intentions.

For me (at least), it’s the same feeling when I don’t care about something and I just do it for the sake of doing it. It’s the same concept.

I understand that a lot of the time, people have second thoughts, whether that’s doubting themselves or trying to come up with some sort of excuse to trick…



William Law

swe // trading — prev: @MLHacks, eng @ early-stage startups | Twitter @wlaw_